A totally new Furon v8, from innovation through to inline buy ready, with a focus on full tiering from Elite to Team Jnr.

Process included plate innovation/design, athlete communication, knit design, graphic design, 3D rendering.

Creative Direction: Luc Fusaro

Developer: Dr.Sam Fisher, Sherlyn Koh

Innovation Manager: Harrison Cook

Product Designer Upper/Plate: Ian Black

Graphic Design: Ian Black